Golden State Warriors star Stephen Curry has signed a 10-year, $400 million endorsement contract with Chinese sports apparel company Li-Ning, industry sources told ESPN’s Shams Charania, ending a drawn-out recruitment process following Curry’s departure from Under Armour in November.
Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign athletes under his brand, and a full golf line.
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